Associated Services
Associated Services has been delivering coffee and other supplies to Bay Area offices for 40 years. They also partner & deliver nationwide. They compete against large national companies, and offer premium service. Their employees have been there 25+ years, and are one of their main assets.
Their Requirements:
- launch a professional site that competes with the larger national competitors
- differentiate themselves as more personal
- add online ordering for over 1,000 products
Site Design:
- created a new site-map that identified more of their products from the main page
- organized their extensive offerings into logical categories
- leveraged the employee dedication by adding small profile pics to the front page
- added brand names to the main page
- created “buckets” for upcoming promotional areas
- worked closely with their internal team on communicating their values
- launched a visually appealing site that showcased warmth and personality to a commoditized industry