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British Airways

San Francisco California Website Design WordPress experts

British Airways runs a promotion for entrepreneurs known as “Face to Face”. They encourage small businesses to meet with their clients personally, to forge closer relationships. The first time they ran the contest, they didn’t get much traction. Birdsall Interactive was engaged to help them revamp the site and the application process.

 

Their Requirements:

  • launch a micro-site that fit within the British Airways branding guidelines
  • create more buzz & get more applications
  • work closely with their internal marketing team
  • assist with the overall planning & execution

Site Design:

  • we evaluated their existing micro-site, and restructured the content (UI)
  • defined a clear call to action for applicants
  • created an application process that included a video upload
  • implemented: voting, social sharing & a visual competition that resulted in thousands of shares
  • worked closely with their internal marketing team to create the content for the site promotion
  • designed the micro-site and worked with their external agency for launch