NETGEAR Star Trek Promotion
NETGEAR is the maker of consumer electronics and networking solutions for home and business. When they wanted a promotion to launch their latest R6300 router with Beamform technology they engaged Birdsall Interactive.
Their Requirements:
- create a promotion that would leverage their new router’s “Beamform” technology
- incorporate their newest branding, co-brand with Paramount’s Star Trek
- span their social channels
- reach 5k entries
Promotion Design:
- created launch, promotion and logistics plan for all social channels
- provided copy for all pieces and communications
- worked closely with internal teams for branding, logistics and design
- designed and deployed micro-site
- optimized all pieces for promotional uses across social platforms
- built and hosted micro-site & database
- deployed and managed promotion, ending with over 8k database entries and 2500 twitter entries