San Francisco California Website Design Wordpress experts
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Beef Association

San Francisco California Website Design WordPress experts

The National Cattlemen’s Beef Association had an overflowing website for their partners. The information was poorly categorized, difficult to find, and went mostly unused. Birdsall Interactive was hired to completely revamp the user interface (UI) and create a look and feel that would represent their brand.


Their Requirements:

  • create look and feel that would be design forward & attractive
  • deconstruct the site, and create a map of the existing content (over 1,000+ pages)
  • create a new site structure that allowed for expansion
  • create HTML templates that their team could implement & launch

Site Design:

  • deconstructed the existing site, page by page & categorized the content so they could see what they had
  • restructured their content, made a map of recommendations for archive
  • created several design styles that were warm, and worked well with their logos & design standards
  • divided the content into 8 layouts for template styles
  • created 10+ unique sample pages for template build
  • built HTML templates & layered Photoshop files for their internal team
  • created hi-resolution artwork for them to leverage in print & media
  • worked closely with their internal teams & external agency to create the right site