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Capital One

San Francisco California Website Design WordPress experts

The Capital One Journey Student Rewards credit card was launched to help students establish and build credit. The client wanted a youthful, bold site that stated the advantages up front. Their internal agency had freshly minted branding guidelines that needed to be incorporated.

 

Their Requirements:

  • launch a youthful website that appealed to both parents and students
  • follow their branding standards which emphasized large tag lines and textured backgrounds
  • launch within a tight deadline
  • educate visitors about credit

Site Design:

  • worked closely with their internal and external agencies to structure content
  • created several unique directions & layouts that leveraged their new branding
  • presented the educational content in dynamic layouts to make it easier to navigate
  • photo selection for over 50 images that fit within very specific guidelines
  • worked with many teams and coordinated layered feedback into consolidated approvals
  • met steep launch deadlines